Not a job board. Not a marketplace. A managed fulfillment engine.
Others create labor access. We create labor certainty. Employers book verified workers through our app — instant or scheduled.
3
Unified Apps
Zero
Wage Leakage
100%
Verified Workers
Mapusa
Upcoming Pilot
Workers and employers already gather at the naka every morning. Our Karyago Hub sits right there — starting as a simple branded canopy, scaling to a permanent presence as demand grows.
Close to zero acquisition cost. Workers see the Hub every morning — no ads, no SEO, no cold calls needed.
lightbulbWhy This Works
“We don't need to spend lakhs on marketing. Every morning, 500+ workers and 100+ contractors gather at each naka. We just need to set up a Hub and be there.”
— The founding insight that makes our unit economics work
3,00,000
Nakas across India
leaderboardCompetitive Landscape
| Feature | Local Naka | Job Boards | Agencies | Karyago |
|---|---|---|---|---|
| Fulfillment | Luck-based | DIY browsing | Phone calls | Algorithmic Dispatch |
| Show-up | Low | None | Medium | High (data + ops enforced) |
| Replacement | Zero | Zero | Hours/days | Fast (<30 mins via Hubs) |
| Pricing | Volatile | Subscription | 30-50% cuts | Transparent Fee |
| Worker Data | None | Self-reported | Anecdotal | Verified Ops Data |
We win by building the physital bridge. Software is a commodity. Hub density and trust are not.
Trust isn't a feature we added. It's the architecture the entire booking lifecycle is built on — from onboarding to payout.
Worker Onboarding
Karyago · Secured
100%
KYC Verified
256-bit
Encrypted Payments
₹2L
Insurance Per Worker
<30s
SOS Response
Pure software fails in unorganized labor. We couple a matching cloud logic with physical canopies — a unified fulfillment moat competitors cannot clone.
Layer 01
Every transaction is governed by proprietary cloud logic running multi-dimensional matches.
6D Dispatch Algorithm
ETA, reliability, skill fit matching
Dynamic Merit Score
Continuous performance & attendance grading
Automated Escrow Payout
Upfront UPI capture to direct worker same-day payouts
Layer 02
Pure software fails in unorganized labor. Our Karyago Hubs — starting as branded canopies at nakas, evolving into permanent premises — provide critical operational security.
Hub Manager + AHM Presence
Aadhaar onboarding, coordinates worker arrivals
Exception Resolution
No phone issues, sobriety checks, on-site disputes
Under 30-Min Backup Pools
Backup pool kept at the Hub for immediate dispatch
Digital Brain
Physical Armour
Defensive Barrier
Click the concentric rings to inspect layers
Branded presence situated directly next to every unorganized labor junction makes Karyago the default aggregator.
Expansion Roadmap
Single Hub
Mapusa, Goa — Prove the loop
Multi-Hub Cluster
Add more hubs
Multi-Cluster
Replicate across India
Workforce OS
India's labor infrastructure
Unit Economics
4,500
Monthly Bookings
₹82
Revenue / Booking
₹3.7L
Hub Net Revenue
₹2.0L
Hub Fixed Costs
Hub Contribution Margin Dial
Breakeven at ~81 bookings/day. Safe operations footprint.
46% CONTRIBUTION MARGIN / MONTH
One mature Hub generates ₹1.7L in net contribution per month. Safe, scalable cluster replication.
We spoke to 100+ construction workers across Goa. These aren't hypothetical personas — they're real people, real pain, and the reason Karyago exists.
Mason · 11 years experience
“I wake up at 5:30 AM. Stand at the naka until 10. If nobody picks me, no earnings that day. Nobody asks what I can build — they just look at my hands and guess.”
Based on field interviews · Mapusa, Goa · 2026
Helper · 6 years experience
“The thekedar said the rate was ₹600. I found out the employer was paying ₹900. Where did ₹300 go? I can't ask — if I do, he won't call me tomorrow.”
Based on field interviews · Mapusa, Goa · 2026
Painter · 15 years experience
“I fell from a scaffolding last monsoon. No insurance, no claim, nothing. My wife sold her jewellery to pay the hospital. 15 years of work — and I had nothing to show for it.”
Based on field interviews · Mapusa, Goa · 2026
0M
Unorganised construction workers
0%
Average wages lost to middlemen
0%
Workers with zero insurance
ZERO
Digital identity or career path
70 million unorganised construction workers across 3 lakh nakas — and it runs on phone calls, word of mouth, and hope. Less than 1% digitized. We're building the operating system it was always missing.
0M
Unorganised Construction Workers
Out of 520M total informal workers, 70M are in construction alone — the largest blue-collar sector, completely untouched by technology.
$0T
Construction Market by 2030
India's construction labor market is projected to hit $1.4 trillion by 2030. Less than 1% is digitized today.
₹0
Crore Daily Wage Turnover
~₹4,800 crore flows through labour nakas every single day — in cash, untracked, uninsured. Across 3,00,000 nakas.
We didn't read about this problem in a report. We grew up inside it.
CEO & Founder
Full ownership of Karyago's technical architecture, product development, and business operations. Built all 4 product surfaces, backend, dispatch engine, and admin dashboard. Construction family — grew up on the sites we're digitizing.
LinkedIn
Co-Founder
Founding Engineer & Advisor. Co-architected the initial MVP and led on-ground field research. Currently pursuing his Master's degree while continuing specialized, part-time engineering support.
LinkedInConstruction family. The nakas we're replacing? We've driven past them our entire lives.
timelineThe Vision
Helper fulfillment. Mapusa Hub, North Goa. One hub, one category, one zone.
Porvorim, Arpora hubs. Multi-category: masons, carpenters, plumbers.
Replicate the cluster model across India. SOPs, playbook, density.
Karyago becomes the operating system for India's blue-collar workforce.
We are not asking you to fund the ambition first. We are asking you to fund the proof that earns the ambition.
rocket_launchWhy Invest Now
Every great infrastructure company was built by someone who saw a broken system and couldn't look away. Urban Company, Delhivery, Ola — the people who said 'too early' have regret.
This is a massive market with zero organized incumbents at scale. That doesn't happen in fintech or e-commerce. It's the largest operationally underserved labor market in India.
You're not funding a theory. You're funding helpers showing up to work in Mapusa. If one contractor says 'I'm booking again tomorrow' — the rest is execution.
$1.4T construction market by 2030. 70M unorganised construction workers. ₹4,800 Cr daily wage turnover. Less than 1% digitized. MVP 70%+ complete.